rebirth
In the darkness of the diesel-gate crisis, Volkswagen was pushed to radically reinvent itself.
We were asked to be part of the most important comms and cultural moment in the history of the German automaker. But before introducing a new brand platform, we knew we needed a powerful redemption moment - a way for VW to “clear the air.” And to put a stake in the ground.
We chose to address the matter head on with a piece of work unlike any other in the auto category, We worked on a bold series of print ads: Including “After the Bad Buzz, Here is A Better One,” that embraces the brand’s hallmark wit and “Lemonade,” a homage to the brand’s iconic “Lemon” print ad from the 1960s.
“Out Of Its Darkest Moment, A Company Is Reborn.”
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